ServiceNow Says It’s ‘Perfectly Positioned’ For Midmarket As Veza Deal Announced

“We are perfectly positioned to help these companies gain the governance, control, and security they need to scale and adapt to the AI era,” a ServiceNow executive said.

ServiceNow, a provider of cloud-based automation, announced Tuesday its plan to acquire Veza, a tech firm specializing in identity security.

The combined capabilities of ServiceNow and Veza will “strengthen identity and access controls across applications, data, cloud environments, and AI agents and facilitate identity governance workflows as businesses build autonomous security capabilities,” the company said in a news release.

Though ServiceNow’s customer base includes global enterprises in education, energy, government, and other sectors, the planned Veza acquisition makes the company “perfectly positioned” to assist midmarket organizations with the rise in AI adoption, said Pablo Stern, executive vice president and general manager of technology workflow products, ServiceNow, in an email interview with MES Computing.

“ServiceNow has a midmarket base, and we are perfectly positioned to help these companies gain the governance, control, and security they need to scale and adapt to the AI era,” Stern said.

Stern lauded the Veza acquisition as a “pivotal moment” for ServiceNow, with its aim to make identity security more accessible with more clarity and control, especially with the rapid adoption of AI agents.

“AI can only be trusted if you know what it’s doing and what it can access, and identity governance is critical for midmarket businesses as they adopt agentic AI and scale digital operations. They face growing complexity and risk, often with leaner security teams. With Veza and the ServiceNow AI Control Tower, we’re giving customers the visibility and control to move fast with AI, without losing sight of security,” he said.

Financial terms of the pending Veza acquisition were not disclosed but The Information has previously reported the deal would be worth “at least” $1 billion.

The acquisition would integrate Veza’s AI-native identity governance with the ServiceNow Platform.

“Customers will have faster incident response, smarter risk mitigation, and simpler compliance — all rooted in the principle of least privilege. It’s all part of our unified control tower experience where identity, workflows, data, and AI are orchestrated in one scalable platform,” Stern added.