Is Chatbot Web Traffic Beginning To Outpace Search Engine Traffic? A New Report Takes A Look

User visits to AI chatbots have surged astronomically in the past year. But are users visiting chatbots now more than they are “Google searching?” A new report breaks down web traffic data among chatbots and search engines.

SEO strategy firm OneLittleWeb recently released an eye-opening report that looks at whether chatbot web traffic is beginning to overtake traffic to search engines.

The report creators analyzed web visits across the top 10 AI chatbots and the top 10 search engines over a 24-month period from April 2023 to March 2025.

In their analysis, they examined year-over-year traffic changes among the chatbots and search engines; monthly and daily usage breakdowns; and took a special look at Google and ChatGPT, the top search engine and AI chatbot.

First, the report looked at the recent explosive growth in traffic to chatbots, citing a “remarkable surge in traffic” with a YoY growth from April 2024 to March 2025, with a total of 55.2B visits.

In fact, another recent report found that ChatGPT is now the fifth top global website.

Here are some other of OneLittleWeb report’s key findings:

In the 24-month period examined, the top 10 AI chatbots received 55.2 billion visits, up from 30.5 billion visits last year, an 80.82 percent YoY increase.

Meanwhile, search engine visits saw a marginal decline from 1872.5 billion visits last year to 1863.0 billion over the last 24 months, a 0.51 percent decrease.

Despite these findings, chatbot traffic was only about 1/34^th of search engine traffic over the past year, the report found.

[RELATED: AI Chatbots Yet To Prove Their Worth]

To illustrate, the report creators looked at average monthly and daily visits to search engines and chatbots in March 2025.

• During this period, average monthly visits to search engines were 155.25B
• Average daily visits to search engines were 5.5B
• Average monthly visits to chatbots were 4.6B
• Average daily visits to chatbots were 233.1M

The report concluded that users visit search engines almost 24 times more than they do chatbots.

Next, the report compared traffic statistics between Google and ChatGPT.

• Between April 2024 and March 2025, Google received 1631.5B visits, 136.0B average monthly visits, and 4.7B average daily visits.
• During the same period ChatGPT had 47.7B total visits, 4B average monthly visits, and 182.2M average daily visits.

Based on this data, ChatGPT still receives about 26 times less daily traffic than Google.