Vendors: Help Midmarket Clients Thrive? Then Apply Now For The MES Midmarket 100 Awards

MES Computing is recognizing vendors who best serve the midmarket.

Samara Lynn
clock • 1 min read
Vendors: Help Midmarket Clients Thrive? Then Apply Now For The MES Midmarket 100 Awards

MES Computing is calling out to all vendors that best serve midmarket clients.

If that describes your company, we want to recognize you.

Whether your business offers SASE, AI, automation, databases, or any other technology services, if your company is aligned with the vision and needs of midmarket IT leaders, you need to apply for the MES Midmarket 100 Awards.

Vendors who successfully connect with mid-sized businesses understand that that business segment's IT needs differ from those of large enterprises. Mid-sized businesses often lack the budget, infrastructure and expertise that enterprises have. They need nimble, affordable IT solutions and access to help resources when implementing new or upgrading existing technologies.

The Channel Company, the parent company of MES Computing, defines mid-sized businesses as meeting three of the four below criteria:

  • Annual revenue of $50M-$2B
  • 100-2,500 total supported users/seats
  • IT department employees between 5-50
  • An active IT budget of $750,000-plus

The honor is a great way for your business to convey to midmarket IT decision-makers that your company is invested in helping them succeed. The midmarket can often be an ignored segment, with vendors sometimes peddling them watered-down enterprise solutions. But any savvy vendor targeting this market knows that a one-size-fits-all approach isn't best for mid-sized businesses.

And that market is hungry for innovation. When MES Computing polled over 100 IT leaders, they said they had plans to invest in several technologies including cloud migrations, cybersecurity, automation and AI/ML.

If your company fits the bill in understanding the needs of the midmarket and creates products tailored to it, we urge you to apply online for the MES 100 Midmarket Award.

The application period is open until April 19.

 

 

 

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